Here on the Word Stream blog, we often E-Commerce Photo Editing talk about the importance of user intent. However, these discussions usually consist within the context of PPC or SEO / content marketing. We talk a lot about assessing your intent with respect to your target audience using paid search campaigns, content, or keywords. But what E-Commerce Photo Editing about email marketing? Email optimization and user intent Illustration by Frank Ram spot Little is said about the importance of considering the user's intent in an email marketing campaign, but this does not mean that the intent is less important to the success of the email marketing effort. In fact, it's as important as it is with PPC, but nothing more. That's why today's post looks at ways to leverage E-Commerce Photo Editing user intent to make email marketing campaigns even more effective. To leverage your intent depending on how your intent changes depending on where your prospects are in a typical conversion funnel, and what you're offering and what you want your email recipients to do. Learn E-Commerce Photo Editing how to frame your email. User intent and conversion funnel Before discussing how to leverage user intents in your email campaigns, let's take a quick look at how user intents change depending on when the prospect is in the normal conversion funnel. Typical conversion funnel for email optimization What is a conversion funnel? A conversion funnel is a concept used to describe the typical path or flow that a user follows from a prospect to a real customer or a viable lead. This is called the goal-achieving process because E-Commerce Photo Editing at each stage the number of people going through the goal-achieving process is reduced, and basically a large number of people are "funneled" to a gradually smaller sample size. There E-Commerce Photo Editing are different types of conversion funnels, but we'll focus on a simple funnel that represents a typical sales process to explain the different stages and how user intent changes at each stage. Stage of consciousness The recognition phase is where all prospects and users begin their journey. At the awareness stage, prospects are aware of your business, product or service .