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Google Ads price extensions are one of the manually created extensions on the platform. If your ad rank is high enough, these extensions can apply Photo Background Removing to your text ads on mobile and desktop devices. Now the name is pretty self explanatory. This is a price extension, so we may present our price for specific products or services to any user who may see the extension in your ads. One of the benefits of these extensions is that they actually work as a combination of a callout and a sitelink extension. examples of google ads price extensions In this article, therefore, I want to show you how we can configure price extensions in Google Ads at different levels. But Photo Background Removing above all, I want to focus on how we can use these price extensions. I'm going to show you a few price extension strategies that I've tested in accounts that have led to good results. Let's dive. How to Set Up Price Extensions in Google Ads To start creating Price Extensions in Google Ads, we first need to navigate to Ads & Extensions Photo Background Removing and then click on the Extensions subcategory. Then press the blue plus button and choose the price extension. Like most ad extensions, we can add our extensions at the account, campaign, or ad group level. Google Ads price extensions configure extensions Your account structure will really guide you in setting up and implementing your price extensions. Let me explain this to you in more detail. Let's say I have a Photo Background Removing brand new account and just want to build a base of ad extensions to try and boost my CTR. By default, if I want to create my price extensions at the account level, I need to view all of my campaigns that I have created in the account. This is because every price extension I create at the account level can appear for any text ad in any of these Search Network campaigns. When Photo Background Removing creating price extensions, you need to choose the Type of price extension you are going to create. The current options are: Marques Events Emplacements Neighborhoods Product Categories Product levels Service categories Service levels Services In the image below, I've chosen to stick to just the brands. The rationale for this decision is that I know that the brands in my price extender are the most searched brands for this particular store. If you're thinking, But that doesn't cover all campaigns, we'll get to that in a minute. google ads price extensions edit price extensions As you can see in the example above, on the Photo Background Removing right we see mark one and mark two. These will be our main headers for the price extension. Depending on your location, you can update the currency, and then you have the option to add a price qualifier.