Objective: Increase SEO ranking Key Results: Increase total keywords Image Manipulation by 50% in the next year Update 10 pieces of decaying content in the next month Increase the number of backlinks from 500 to 1000 in the next month Product Marketing Objective: Clarify product messaging and presentation Key Results: Run 5 on-site user-testing sessions monthly Receive 1000 online responses to customer surveys monthly Run 10 social media ads monthly Image Manipulation and measure reception Frequently Asked Questions Even with the examples and guidance above, OKRs can be confusing. Below, we’ve answered a couple of the most common questions in regards to OKRs. What Does OKR Stand For in Marketing? OKR stands for Objectives and Key Results. As we’ve now learned, these OKRs are like game plans of what needs to be accomplished and how.
The Objectives are goals that your marketing Image Manipulation team wants or needs to accomplish, and the Key Results are the clear, specific, aggressive means by which the Objectives can be successfully reached. What are Examples of OKRs? Examples can be found above, but we’ve included one more fun one here: Objective: Run a marathon next year Key Results: . Go for a 10-mile run at least once a week . Purchase new, high-quality running shoes by the end of the month . Join a runners’ club by the end of the month . Sign up for the race online and pay the fee within two months How Do You Set Content For OKRs? OKRs work best when taking into consideration Image Manipulation every person on a team’s abilities. It is best to set the content for your OKR as a team and agree mutually on how you will get there. OKR Guide Objective: Brainstorm either alone or with your team about goals that will help the company. Identify existing problems and/or predict future problems.
Use the Objective portion of your OKR to address Image Manipulation the goals or problems you have identified. Be sure to choose only one actionable item. Key Results: List anywhere from 2 to 5 means by which you will achieve your designated Objective. Be as clear, direct, and aggressive as possible. Make sure each has a time or a quantity expectation attached to it. Summary In all, OKRs are an excellent way to track your goals. Identifying a concrete objective and then listing 2 to 5 clear ways you can accomplish that objective will make goal setting, tracking, and achieving much easier. OKRs are collaborative and quantifiable, leaving no grey area or room for doubt. They Image Manipulation require extra time and attention but bring overall strong results for their users. How will you and your team use the guide and examples above to accomplish your goals?