You can try to use the combination of WeChat private domain traffic operation + scenario-based content services + commercial monetization to attract and retain users and increase commercial income. The reference method is as follows:
1. Create a private WeChat group
According to the above development opportunities, offline gyms can refer Country Email List to the 21-day fat-reduction punch-in camp model to set up a 21-day punch-in activity for physical and mental health. First find users with physical and mental health appeals, and set up a 21-day physical and mental health check-in WeChat group.new wave of growth points.
The epidemic is a good catalyst for forming such a punch-in group. The fear of disease and the desire for health make people have a natural affinity for physical and mental health punch-in groups.
First, using the Fermi estimation method, it is estimated that 5 WeChat groups will need to be established. It operates separately according to the needs of different groups of white-collar office workers and the elderly, including the preparation of invitations to join the group, the welcome speech after joining the group, and the arrangement of activities in the group.
Secondly, let each ground pusher hold the group QR code and go to each nucleic acid queuing point to be responsible for pulling people into the group. Choosing to go to the nucleic acid point instead of the gate of the community is also a lesson from the traditional gym handing out flyers. At the gate of the community, everyone is usually in a hurry to do things, and there is no time to listen to people. But queuing up to do nucleic acid is something that the government requires everyone to complete. In the scenario of doing nucleic acid, it will give people a feeling of fighting the epidemic together. During the boring period of nucleic acid queuing, there is a high probability that everyone can listen to a complete introduction of a content.
2. Scenario-based services for target users
After users join the group, they first complete a questionnaire to collect the user's basic information, height, weight, age, mobile phone number, fitness expectations and goals, and set up targeted scene-based services for different user groups, mainly in three aspects. .